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Summing Up (and Sunning Up) Jeep Beach 2013

jeep-beach-2013-4WD-300x225Current headlines rage about giant African land snails in Florida, but crawlers of a different sort invaded the state a couple of weeks ago. Only these crawlers were Jeeps.

Skies were sunny and there was 80⁰ weather for most of the 10th Annual edition of Jeep Beach in Daytona Beach, Florida. The event happened April 24-28 and according to the promoter there were 65% more attendees in 2013 than there were last year. On the Jeep Beach homepage, it was announced that registration may have to close early due to capacity issues and although it didn’t happen, attendance numbers were shattered.

Thursday, April 25 Jeeps of all shapes, sizes, and makes gathered in the Destination Daytona parking lot. Wranglers, Cherokees, soft tops, and bikini tops were among the many that swarmed the lot. Friday events were inside and outside of the Shores Hotel and activities over the course of the five-day event included a Jeep beach parade, obstacle courses for different levels, a Jeep shining show, and huge raffles.

“My favorite part of Jeep Beach was talking to all different types of people and hearing the kind of four wheeling they do and letting them know what I do,” says Landon List, 4WD Jeep Merchandiser/Brand Manager. Jeeps needed reliable tires and lift kits for the more challenging course. “I ran the toughest obstacle course with Justin from Rock Crawler in his LJ with a stretch Rock Crawler suspension and we went through it with ease,” says Landon.

Jeep Beach Facebook page postings also raved about the festivities. “Enjoyed all the American Motors era Jeeps. Great event!” posted Jim Gallagher. Dirtydog 4×4 wrote “Dirtydog 4X4 would like to thank everyone involved with putting together and organizing Jeep Beach. We had a great time, and can’t wait till next year.” Charlene Spangler’s post compared this latest gathering to past ones. “Wow, look at those rigs. This event has come a long way. I remember when there were only 3 or 4 vendors in easy-up tents. Keep up the good work!”

Jeep Beach 2013 by the numbers:

  • Over 10,000: the number of Facebook page likes the Jeep Beach Facebook page reached just before the event began
  • About 1,200 Jeeps were in the beach parade (the world record is over 1,400 Jeeps at the 2011 Bantam Jeep Heritage Festival)
  • 1,210: the number of Jeepers who had viewed the Jeep Beach 2013 video “Sun for Days” just one day after it was posted

Title sponsors were Rugged Ridge and BFGoodrich and 4 Wheel Parts and 4WD were among the vendors on hand. Over $70,000 in raffle prizes were donated along with cash that benefitted the Blue Ribbon Coalition and The Boys and Girls Club of Volusia/Flagler Counties.

“I was there to register new Jeep clubs and let people about 4WD’s new sign up program,” says Landon. When an individual signs up for the program on behalf of their Jeep club they turn in a roster of their members. Every member of the club is then automatically eligible for 10% off all 4WD purchases in store and by phone.

Jeep Beach was presented by the Mid Florida Jeep Club (MFJC). Now in its 10th year, the event has evolved into the largest Jeep only event in the Southeast, United States.

David Beran is a Copywriter at 4WD